Seed Group, a company of The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, has entered into a strategic partnership with London-based VerbaFlo to support its growth in the residential property sector in the UAE. VerbaFlo provides AI technology for leasing and resident communications, serving landlords and operators of rental housing and student accommodation.
The agreement provides VerbaFlo with access to Seed Group’s network as it expands its business with UAE property owners, developers and management companies. Seed Group will help identify prospective clients and facilitate discussions with government and institutional stakeholders in real estate. Additionally, its support will extend to opportunities elsewhere in the Middle East and North Africa (MENA) region.
VerbaFlo already works with established British operators, including Homes for Students, Moda Living, Fusion Students, Vita Student and Downing. Founded in 2024, the company caters to more than 50 residential operators across 12 countries, with its platform supporting over 300,000 residential units.
Hisham Al Gurg, CEO of Seed Group and The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, said: “VerbaFlo’s work with established residential operators was a significant consideration for us. These businesses manage a high volume of inquiries, and the quality of their responses is crucial for both occupancy rates and the satisfaction of current residents. This experience is particularly relevant to the UAE. Our objective is to assist VerbaFlo in understanding the needs of local operators and to foster the relationships necessary for establishing a sustainable business in this region.”
More than 60% of resident conversations take place outside office hours, which is why VerbaFlo runs 24/7 across phone, email, web chat and WhatsApp, supporting over 200 languages. For leasing teams, VerbaFlo’s AI agents answer questions from prospective tenants, schedule viewings and follow up on inquiries, while a native CRM keeps every exchange in one connected record.
Staff members can intervene when a conversation necessitates their expertise, with access to a full record of previous exchanges. Moreover, VerbaFlo integrates with property management systems like Yardi and Entrata, ensuring that communications are connected to the records already utilised by the teams.
The company reports that its platform has managed over 10 million conversations to date, with an average AI response time of 3.7 seconds. VerbaFlo resolves 90% of these conversations through AI, returning hours to onsite teams for the resident interactions that shape retention.
Beyond leasing, VerbaFlo covers the rest of the resident journey across resident support, maintenance requests, renewals, rent and payments, other routine correspondence and move-out processes. Its intelligence layer, VerbaIQ, lets managers ask about portfolio performance in plain language and turns everyday resident conversations into operational insight.
Sayantan Biswas, Founder and CEO of VerbaFlo, said: “A single tower in the Gulf can hold residents from dozens of nationalities, speaking as many languages and a message has to land correctly whichever one a resident writes in. VerbaFlo already runs in over 200 languages across our US
In its expansion into the UAE, multilingual communication and integration with existing property systems are pivotal components of the offering. The partnership also aligns with Dubai’s broader initiative to modernise property services. The Real Estate Sector Strategy 2033, which corresponds with the Dubai Economic Agenda D33, recognises the role of artificial intelligence and digital technology in enhancing operational efficiency and improving the customer experience.
