Nader will drive Snowflake’s expansion and accelerate AI adoption, supporting national digital and AI strategies

Dubai, UAE, 2 April 2026 – Snowflake, the AI Data Cloud company, today announced the appointment of Michel Nader as General Manager for the Middle East, Turkey & Africa (META). In this role, Nader will be responsible for leading Snowflake’s regional strategy, supporting customer growth, and advancing the adoption of the AI Data Cloud across key markets.

Nader brings over 25 years of enterprise technology leadership experience across META and Eastern Europe. Most recently, he served as Senior Regional Director at Dell Technologies, where he led cyber resiliency and data protection businesses. His career also includes senior roles at EMC and Hewlett Packard Enterprise, focusing on software-defined solutions and complex regional operations.

Navigating the $320 Billion Regional AI Economy

“The Middle East is entering a decisive phase in its data and AI journey, with the region’s AI economy projected to reach $320 billion by 2030,” said Michel Nader. “Organizations are looking to move from AI experimentation to real business use cases that deliver outcomes while upholding strict governance. Snowflake is uniquely positioned to support this shift through our easy, connected, and trusted platform.”

Accelerating Agentic AI and Data Governance

In his new role, Nader will drive the adoption of Snowflake’s latest innovations, including Snowflake Intelligence and agentic AI solutions like the native coding agent, Cortex Code. He will also focus on:

• Ecosystem Partnerships: Developing a robust network to support regional growth.
• Architecture Modernization: Helping organizations transition to modern, cloud-native data foundations.
• Responsible AI: Ensuring organizations translate national digital strategies into measurable business value through secure and governed data use.

Through these initiatives, Nader will ensure that customers across the Middle East, Turkey, and Africa can harness the full potential of their data to achieve long-term innovation.