Partnership to extend collaboration to support digital transformation in government services and high-traffic environments across new regional markets in MEA

 Jacky’s Business Solutions, one of the leading providers of innovative B2B technology solutions, has announced a significant expansion of its partnership with General Microsystems (GMS), a specialist in smart queue management systems based in Malaysia. Building on years of successful collaboration in the UAE, particularly in government service centres and large public offices, the partnership will now target growth across the Middle East and Africa.

“Jacky’s Business Solutions has proven itself as a committed, technically capable partner in the UAE,” said Ang Wern Chie, COO of General Microsystems. “Their team is well-trained on our systems, and with ongoing collaboration, we aim to bring new products and innovations to a broader audience.”

Delivering on Regional Transformation Goals

Globally, the queue management system (QMS) market is forecast to grow from approximately US $600 million in 2023 to more than US $1.2 billion by 2030, reflecting a growing need for operational efficiency and improved citizen experience in high-demand environments. Public-sector institutions—including government agencies, hospitals, and transport hubs—have seen marked benefits, with implementations delivering reduced wait times, enhanced transparency, and higher satisfaction.

As part of this extended partnership:

• UAE Happiness Meter integration ensures real-time collection of customer feedback at service points, enabling better insight into service quality.
• Paperless Ticketing was introduced ahead of the UAE government’s 2021 no-paperwork mandate, aligning both companies with national paperless objectives.
• Rich regional experience: Jacky’s brings over two and a half decades in queue management, supporting installations for government, real estate, banking, telecom, hospitality, and airline sectors.

“We’ve seen the measurable impact of queue systems—reduced wait times, improved operational flow, and higher satisfaction—in the UAE,” said Ashish Panjabi, COO at Jacky’s Business Solutions. “As infrastructure and services expand across the wider Middle East and Africa, this integrated, smart approach will be increasingly in demand.”

Technology That Scales

Key to the enhanced offering are:

• AI-enabled queue intelligence, deploying facial recognition, speech recognition, and predictive analytics for ticketing and reporting.
• Mobile-first, ticketless access, using QR codes and web portals—no app download required.
• Modular integrations with client systems, including UAE Happiness Meter, UAE Pass, and government portals.
• Cloud-based dashboards to provide service managers with real-time data, enabling more agile staff allocation and responsiveness.

“Where there is people, there is chaos—and where there is chaos, queue management brings order,” said Ang Wern Chie. “This is especially true in post-conflict and rapidly developing regions across Africa and the Middle East.”

Building for the Future

Jacky’s teams will continue to receive structured updates, training, and remote support from GMS to maintain high service quality and introduce further innovations over time.