Move comes as the Middle East and APAC emerge as global hubs for AI innovation and enterprise investment
April 1, 2026– Alteryx, Inc., a leading AI-ready data and analytics company, today announced the appointment of Sabya Sen as Vice President, IMEA & APAC. In this role, Sen will lead the business across India, the Middle East, Africa, and Asia-Pacific, focusing on accelerating customer outcomes and scaling the adoption of the Alteryx One platform.
Sen brings deep regional expertise to the position. Most recently, he served as Vice President and Head of UKI & Emerging Markets Europe at Alteryx, where he drove consistent growth and strengthened customer relationships across global markets.
Capitalizing on Regional AI Momentum
The appointment aligns with a critical phase for global AI adoption. In the Middle East, national strategies such as Saudi Arabia’s Vision 2030 and UAE’s We the UAE 2031 are accelerating innovation agendas. With the region’s AI market projected to reach $320 billion USD, there is a growing demand for scalable, governed analytics solutions that move organizations beyond the pilot phase toward enterprise-wide deployment.
“It is my priority to continue delivering meaningful outcomes for our customers and community,” said Sabya Sen. “Across the Middle East, India, and Asia-Pacific, we are seeing unprecedented momentum driven by ambitious national transformation agendas. These efforts are firmly positioning these regions as global hubs for data and AI-led growth.”
A Proven Track Record in Digital Transformation
Prior to Alteryx, Sen spent 11 years at Salesforce in various leadership roles. His experience spans the insurance, financial services, and healthcare industries, where he helped organizations leverage data to transform operations. Now, his focus shifts to helping enterprises achieve “AI-ready” status through trusted data and analytics.
“Over the past few years, Sabya has had a tremendous impact on Alteryx and has demonstrated a remarkable level of focus, discipline, and strong commercial execution,” said Jason Janicke, Senior Vice President, EMEA & APJ at Alteryx. “We can’t wait to see the impact that Sabya has in this next role
