  How can organizations better support and empower women in tech, especially in marketing and go-to-market roles?

Honestly, this is largely gender- and industry-agnostic. Empowerment starts with creating an environment that encourages learning, ownership, and experimentation—without forcing people to fit into a fixed DNA. Reducing micromanagement and trusting teams to make decisions allows individuals to do their best work.

In marketing and go-to-market roles, this means real exposure and visibility—both internally and externally—early involvement in strategic conversations, and ownership beyond execution. Add to that a strong culture of constructive feedback, regular skill-building workshops, and leadership that actively creates space for fresh ideas, and empowerment becomes a by-product of the system, not a special initiative.

  What advice would you give young women aspiring to build careers in technology marketing?

Stay open, curious, and willing to step into opportunities—even when you don’t feel fully ready. Any role rewards rewards clarity, curiosity, and the ability to translate complexity into impact. Imposter syndrome is part of the journey; don’t let it silence your voice. Be confident in your thinking, own your personality, and stay hungry to learn and grow. It’s okay to ask questions that feel obvious—better to learn than to stay silent. What matters is curiosity, not pretending to know everything.

Be audacious in executing ideas, not just thinking them. Seek mentors, use feedback as a catalyst, and never stop upskilling—relevant skills always compound over time. Build your network and join communities that challenge your thinking; exposure to new perspectives often becomes the bridge to unexpected opportunities.

  Have you had mentors or role models who influenced your professional journey?

Absolutely—100% yes. At different stages of my journey, I’ve learned from people who challenged my thinking, trusted me with ownership, and set high standards by example. Some were formal mentors, others were managers, peers, or even people I observed from a distance. I was fortunate to be in the right place at the right time, especially when I was new to a country and still figuring out where and how I could add value.

Marketing wasn’t a linear path for me—it emerged through trial and error across roles like sales and procurement. What influenced me most wasn’t just guidance, but being given the space to learn, make mistakes, and grow into my own style. That taught me to focus on the journey and learning rather than just outcomes.

Two lessons that stayed with me: clarity—often underrated—is critical to achieving results, and effective campaigns require stepping out of your own lens and thinking through different personas. Simplifying complexity and keeping messaging clear and accessible, even to a layperson, has shaped how I approach my work today.