1. In the rapidly evolving cybersecurity/tech space, how do you stay ahead of channel trends and enable partners for success?
I stay close to the market by regularly engaging with partners, customers, and industry analysts, and by tracking shifts in threat landscapes and buying behaviors. I also focus on continuous enablement—equipping partners with simplified messaging, sales tools, and actionable insights so they can respond quickly to customer needs and differentiate themselves.

2. As a leader in a technology firm, how do you mentor or empower marketing teams and channel partners under you?
My approach is to give teams clarity, trust, and room to experiment. I encourage data-driven decision-making, cross-functional collaboration, and continuous learning. With partners, I focus on transparent communication, co-marketing opportunities, and empowering them with resources that make execution easier and more impactful.

3. What local market trends or customer behaviors in METAP & CIS particularly excite you right now?
I’m seeing a clear shift toward proactive security investments, stronger demand for integrated platforms, and a growing appetite for automation. Customers are becoming more strategic—looking for measurable outcomes, faster deployment, and long-term resilience rather than point solutions.

4. What technology trends — such as Zero Trust, OT/ICS security, or threat prevention — are shaping partner and customer demand in your markets?
Zero Trust continues to drive conversations, especially with distributed workforces. OT/ICS security is becoming a top priority as industrial sectors modernize. And advanced threat prevention, powered by AI and unified security architectures, is shaping purchasing decisions across both enterprise and mid-market segments.

5. What upcoming technologies or regulatory shifts do you believe will fundamentally reshape cybersecurity marketing in the region?
Strengthening data-sovereignty regulations, expansion of national cybersecurity frameworks, and increased scrutiny around critical infrastructure security will significantly influence messaging and solution demand. Technologies such as AI-driven security, unified SecOps platforms, and secure cloud frameworks will also redefine how we position value to customers.