In an era where customers demand personalization and speed, The Body Shop UAE has reimagined its in-store skincare experience through a powerful partnership with Perfect Corp. the leading AI and AR beauty tech provider.

By integrating Perfect Corp.’s Skincare Pro (Premium) AI skin analysis tool, The Body Shop UAE has seen remarkable results:
Up to 50% increase in basket size as customers purchase more tailored skincare routines.
Over 1,000 in-store skin scans per month, reflecting strong engagement.
22% of skincare customers are now male, showing growing inclusivity and appeal.
50% of customers downloaded personalized reports, fueling loyalty and CRM growth.

This innovative AI tool gives customers instant, accurate skin diagnostics, from hydration and wrinkles to redness and spots, paired with personalized product recommendations from The Body Shop’s range. It empowers staff to offer credible, data-backed advice while creating a fun, interactive shopping experience.

“The Skincare Pro tool delivers fast, accurate skin analytics and personalized recommendations, empowering our staff to create an engaging and authentic experience for every customer.”
— Iftekhar Siddique, Marketing, Activations & Training Manager, The Body Shop UAE

The Body Shop UAE plans to expand its use of Perfect Corp.’s technology into makeup and haircare, cementing its position as a regional leader in ethical beauty innovation.

Please find the full case study and images in the link below:
https://we.tl/t-HU8NOD5JDB

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